As technology and trends change, your marketing tactics should adapt, too. While many of the traditional techniques still hold true today, new strategies, like internet and environmental marketing, are emerging as key components of any successful restaurant marketing campaign. Here are the top ten tips for marketing your restaurant:

It may seem like this is out of your control, but in fact it is not.  To get good press, you can try helping the community, making creative changes and thinking outside of the box. » Learn More

More and more, consumers across the nation are turning to the Internet to decide where they will eat out next. If your restaurant does not have its own website, you may lose a lot of potential customers. » Learn More

Your menu is your best merchandising tool, and a boring, outdated or ugly menu can cause customers to perceive a lower value for your restaurant. Make sure your menu is fresh, well-written and enticing. » Learn More

Regular guests are your most valuable resource. Not only do they typically provide you with 1/3 of your revenues, but they also help market your restaurant through word of mouth. To get the most profits, you need to increase your number of repeat customers. » Learn More

Turn your restaurant into a venue for tastings, community and business gatherings, parties, live music shows, stand-up comedy and other events. This will help you to attract new customers and give your regular customers a reason to keep coming back. » Learn More

Increasing the average check size at your restaurant is one of the smartest ways to improve profits. By teaching servers or cashiers to read the customer and suggest appropriate side dishes, drinks or desserts, you will simultaneously increase your sales and improve the customer experience. » Learn More

Offering take-out or delivery does little good if no one knows about it. Use flyers, suggestive selling, your website and take-out and delivery menus to market these services. » Learn More

When compared with direct mail marketing, email marketing is faster and more efficient, saves paper, reduces marketing expenses and is more likely to convert to a sale. » Learn More

Implementing eco-friendly practices will help your profits by lowering utility costs and giving you an edge over the competition. Market your green restaurant to show customers that you conserve resources and reduce pollution. » Learn More

Having customers sign up for a contest or giveaway at your restaurant is always a smart strategy. It will help you build your marketing database, and it will also give customers a reason to come back. » Learn More