Top 10 Restaurant Marketing Ideas
Most restaurateurs would prefer to think about food than to think about marketing, but unfortunately this aspect of the business can't be ignored. Luckily, getting the word out about your restaurant isn't as daunting a task as it might seem. Check out these top ten easy, low-cost marketing tactics that will help create a buzz about your restaurant.
1. Get good press.
It may seem like getting good press is out of your control, but there are plenty of steps you can take to ensure the local media takes notice of your business. To get good press, you can try helping the community, making creative changes and thinking outside of the box.
» Learn more about getting good press for a restaurant
2. Utilize your website.
More and more, consumers across the nation are turning to the Internet to decide where they will eat out next. If your restaurant does not have its own website, you may lose a lot of potential customers. If you already have a website, make sure it is pulling its weight. Can customers easily find all important information, such as hours, location and the menu?
» Learn more about restaurant website development
It is also essential that your site is mobile friendly. More and more consumers are finding out about restaurants on the go, and if your website uses Adobe Flash or other applications that are incompatible with smart phones, it can seriously impact your business.
» Learn more about mobile marketing for restaurants
3. Redesign the menu.
Your menu is your best merchandising tool, and a boring, outdated or ugly menu can cause customers to perceive a lower value for your restaurant. Make sure your menu is fresh, well-written and enticing. There are also several tactics you can use to influence customers' choices and sell more of your most profitable menu items.
» Learn more about menu design
4. Implement frequency marketing.
Regular guests are your most valuable resource. Not only do they typically provide you with 1/3 of your revenues, but they also help market your restaurant through word of mouth. To get the most profits, you need to increase your number of repeat customers.
» Learn more about how to create repeat customers in your restaurant
5. Host events.
Turn your restaurant into a venue for tastings, community and business gatherings, parties, live music shows, stand-up comedy and other events. This will help you to attract new customers and give your regular customers a reason to keep coming back. » Learn more about restaurant event marketing
6. Try up-selling.
Increasing the average check size at your restaurant is one of the smartest ways to improve profits. By teaching servers or cashiers to read the customer and suggest appropriate side dishes, drinks or desserts, you will simultaneously increase your sales and improve the customer experience.
» Learn more about restaurant upselling
7. Market your take-out and delivery service.
Offering take-out or delivery does little good if no one knows about it. Use flyers, suggestive selling, your website and take-out and delivery menus to market these services. » Learn more about take out and delivery marketing
8. Promote through email.
When compared with direct mail marketing, email marketing is faster and more efficient, saves paper, reduces marketing expenses and is more likely to convert to a sale.
» Learn more about direct marketing campaigns for restaurants
9. Commit to going green.
Implementing eco-friendly practices will help your profits by lowering utility costs and giving you an edge over the competition. Market your green restaurant to show customers that you conserve resources and reduce pollution. » Learn more about green restaurant marketing
10. Involve customers in a contest.
Having customers sign up for a contest or giveaway at your restaurant is always a smart strategy. It will help you build your marketing database, and it will also give customers a reason to come back.
» Learn more about restaurant contests and giveaways
More from Restaurant Marketing...
- Restaurant Marketing 101
- 8 Marketing Technologies that Affect Customer Restaurant Choices
- Restaurant Branding and Design
- Environmental Analysis: Making the Most of Your Restaurant's Location
- Demographics for Restaurants
- Gauging Your Restaurant's Competition
- Creating Repeat Customers at Your Restaurant
- Restaurant Marketing Assessments
- Restaurant Marketing Glossary
- Menu Design
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