Worried that viral marketing might give you some kind of disease? Learn the meaning of key marketing terms in our easy-to-use Restaurant Marketing Glossary. 51% of full-service diners said they would order delivery from a full-service restaurant if it was offered, according to the National Restaurant Association.

Menu Marketing

Your menu is the most influential marketing tool for your restaurant. Make sure that it is optimally designed to market your menu items and support your restaurant's concept.

Use discounting in moderation. When you discount, customers perceive your product as a lower value. If you offer too many discounts, they will no longer be willing to pay full price. Contribute to the community. If your restaurant gives, it will receive customer loyalty in return. In fact, 52% of adults say they are more likely to patronize a restaurant that supports charities and helps the local community, according to the National Restaurant Association.

The Art of Upselling

Upselling encourages existing customers to purchase more items from your restaurant. Training your staff to upsell is the quickest way to increase your profits without spending a cent on advertising.

Internet Marketing

Technology is advancing every day. Use strategic internet marketing to ensure that your restaurant’s sales will keep up with the times.