Restaurant Marketing Tactics

Restaurant Promotions

Offering customers an incentive to come to your restaurant is an essential aspect of any good marketing plan. Whether you run a bar, quick-service or fine-dining establishment, you should put on the right promotions to influence your customers’ purchasing.

Key Strategies

There are many tactics you can incorporate into your restaurant marketing plan. Implement a range of both traditional and modern techniques to create a well-rounded marketing strategy.

Quick Tips

Use discounting in moderation. When you discount, customers perceive your product as a lower value. If you offer too many discounts, they will no longer be willing to pay full price.
Contribute to the community. If your restaurant gives, it will receive customer loyalty in return. In fact, 52% of adults say they are more likely to patronize a restaurant that supports charities and helps the local community, according to the National Restaurant Association

The Art of Upselling

Upselling encourages existing customers to purchase more items from your restaurant. Training your staff to upsell is the quickest way to increase your profits without spending a cent on advertising.
  • Restaurant Upselling
    Upselling is one of the quickest and easiest ways to improve profits without making a single investment. Learn the best suggestive selling techniques, so you can train servers and cashiers to help increase your sales.
  • Top 10 Tips for Successful Restaurant Upselling
    Increasing the average customer check size through upselling can always help profits. Find out how you can implement a successful upselling strategy in your restaurant.
  • Upselling Wine in Your Restaurant
    Upselling wine is more than just a quick way to improve profits. It is an essential aspect of quality customer service in an up-scale restaurant. Learn how to successfully sell wine to customers.

Target Marketing

Reach your target audience with key demographic marketing strategies.

Internet Marketing

Technology is advancing every day. Use strategic internet marketing to ensure that your restaurant’s sales will keep up with the times.

Restaurant Marketing Basics

Getting Started

If you want your marketing campaigns to succeed, first make sure you have educated yourself on the basics of successful restaurant marketing. Then you will be ready to select, implement and assess the best marketing techniques to promote your restaurant.
  • Restaurant Branding: How to Develop a Brand for Your Restaurant
    Learn how to develop your restaurant's brand with these strategic steps.
  • Environmental Analysis: Making the Most of Your Restaurant's Location
    In order to successfully market your restaurant, you should always be looking around. By analyzing the local market in which you do business, you can determine the best ways to attract customers and beat your direct competition.
  • Restaurant Marketing 101
    The hardest part about restaurant marketing is knowing where to begin. Start by educating yourself and developing an actionable plan. Learn the proper steps to develop a truly successful marketing strategy.
  • 8 Marketing Technologies that Affect Customer Restaurant Choices
    Consumers are relying on modern technology more and more when selecting places to eat out. Learn about the hot technologies and how restaurants can leverage those technologies to bring customer through the door.
  • Creating Repeat Customers at Your Restaurant
    Repeat customers are your restaurant’s best resource. If you spend the majority of your marketing budget trying to attract new patrons, learn why you should switch tactics to attract the regulars.
  • Demographics for Restaurants
    The people who live and work around your restaurant likely share certain characteristics. By analyzing their age, income level, size of household and other factors that influence purchasing decisions, you can best decide how to market yourself to them.
  • Gauging Your Restaurant's Competition
    A successful restaurant must always know what the competition is doing in order to survive in the market. Learn how to analyze your competitors and gain an edge over them.
  • Restaurant Branding and Design
    A consistent and unique design concept will increase brand awareness and recognition of your restaurant while highlighting your selling points. Learn the best ways to develop branding for your restaurant.
  • Restaurant Marketing Assessments
    Do not waste your time or money on marketing that does not work. Learn how to assess the success or failure of your promotions and marketing strategies.

Restaurant Marketing Glossary

Worried that viral marketing might give you some kind of disease? Learn the meaning of key marketing terms in our easy-to-use

Top Ten Lists

Gain inspiration on a variety of marketing topics and put successful marketing strategies to work.

Menu Marketing

Your menu is the most influential marketing tool for your restaurant. Make sure that it is optimally designed to market your menu items and support your restaurant's concept.
  • Tapping into Digital Technology on Restaurant Menus
    A restaurant menu can take many forms. Learn how you can maximize sales from your restaurant menu using digital technology.
  • How to Make Your Menu Design More Profitable
    Inside your restaurant's walls, your menu is the greatest marketing tool you have. Are you using it to its full advantage? Find out how!
  • Menu Design
    Your menu is one of your most important marketing tools. Learn how to develop, write and design a menu that customers will remember for the right reasons.
  • Creating a Kids' Menu
    Developing a menu for children is not as easy as it sounds. Learn how to design a menu that is fun, practical and appeals to a child's picky palette.
  • Marketing a Healthy Menu
    More than 75% of adults look for healthy menu items when they eat out. Learn practical tips for marketing to this segment.

PR Marketing

Did you Know?

27% of adults say that they are paying more attention to coupons and value specials than they were two years ago, according to the National Restaurant Association.