We have the legal right to set our own prices independently, but some of the products we sell are governed by restrictions set by the manufacturer. Our total price after the Instant Rebate is applied on this item is lower than the manufacturer’s suggested retail price. Because of this, the manufacturer may not allow us to show you our final price until you place the item in your shopping cart. By adding the item to your shopping cart does not obligate you to purchase the item - You can always easily remove the item from your shopping cart if you decide not to purchase it at this time.