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UP IN SMOKE: RESTAURANTS LOSING MORE THAN JUST ENERGY
Eco-friendly Patrons Increasingly Choosing Where, What They Eat

Going green is definitely in, and conscientious Americans are taking their battle straight to the dinner table. Eco-friendly patrons are increasingly choosing where they dine as carefully as what they eat. In a recent survey, The National Restaurant Association found that 62 percent of patrons say they are likely to choose a restaurant based on how environmentally friendly it is. Foodservice operators who routinely ignore energy saving initiatives now risk more than an intimidating energy bill, they may be risking their customer base as well.

The Food Service Technology Center, an industry leader in commercial kitchen energy efficiency, claims that approximately $8 billion dollars a year is lost in wasted energy from inefficient foodservice equipment. Restaurants that choose to invest in energy efficient equipment can cut utility costs by up to 30 percent. For a typical restaurant, this can translate to thousands of dollars saved per year.

According to FoodServiceWarehouse.com General Manager Madhu Natarajan, foodservice operators are increasingly seeking alternatives. "With margins at an all time low," says Natarajan "commercial kitchen profits are literally going up in smoke. The threat of losing customers has now made denying an eco-friendly approach almost impossible." To combat this threat, FoodServiceWarehouse.com recently announced a series called "Greening Your Commercial Kitchen" in their online Education Center. It contains money saving tips, informative articles, and detailed buying guides that explore environmentally friendly options when shopping for new equipment.

"We are proud to offer shoppers a resource that will help them both improve their business and protect the environment," said Natarajan. "Going green not only saves money, it will help us all become less dependent on non-renewable energy sources."

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FoodServiceWarehouse.com was founded in June 2006 to provide businesses with a wide selection of high-quality restaurant equipment and supplies from the world’s best-known brands. They have since become an industry wide leader, empowering customers to make their own businesses more successful through education. The site offers a wide range of articles, research materials and products for the conscientious foodservice operator.


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