Food Service Warehouse
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FSW Leadership

FSW Leadership has assembled an experienced team of merchandisers, salespeople, designers, developers and operations specialists to assure that customers receive the best experience possible. Backed by Pride Marketing & Procurement, and guided by a Board of Directors, the talented management team is revolutionizing foodservice procurement and taking the industry to new heights.

Madhu Natarajan


As a former executive at Pride Marketing & Procurement, Madhu brings considerable experience to the table in the foodservice industry. Interfacing with both manufacturers and dealers on a daily basis, he learned all that he needed to know to successfully negotiate and compete in the marketplace. Madhu is responsible for sales, service, and vendor negotiations, as well as overseeing all internet operations.

Christy Sumner

Director of Operations

For the past 14 years Christy has focused on various marketing initiatives in the foodservice business for Pride Marketing & Procurement, a powerful buying group in the industry. At Christy wears a variety of hats. With her lengthy industry experience, she contributes in everything from operations and merchandising to print marketing and procurement.

Anthony Harkness-Gripe

VP of Technology

Also a veteran of, Anthony has six years of experience building leading eCommerce websites and technology. During that time, he has learned what it takes to develop scalable, high-performance software systems that help customers get the products that they need in a timely, reliable fashion. Anthony is the technical lead for the company, responsible for IT planning and development of internal and external systems.

Loann Smith

Customer Service Manager

With more than 11 years of customer service and management experience, Loann Smith carries a wealth of knowledge which significantly aids in providing a positive experience to its customer base. Her credentials include an extensive history of conducting training for employees of all levels, including senior management, to increase the productivity and capability of all members in successful team-oriented environments. Loann’s ability to maintain a workplace conducive to employee development and satisfaction as well as customer gratification and retention is integral in creating the most pleasant e-commerce shopping experience for FSW customers while offering employees all the tools necessary to thrive in a service-oriented career.

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