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FSW Values

FSW Values

Our Mission strives to provide a world-class experience in foodservice procurement by offering an unprecedented level of education, combined with incredible service and an extensive product offering, thereby empowering foodservice operators to make their own businesses more successful.

Our core values drive our day to day business and define who we are as a company. They propel us forward and dictate our actions:

At we care about your business more than we care about the sale. We pledge to be an unbiased resource focused on providing you with the best solutions for your business needs.

When problems arise you will never find us passing the buck. We pledge to take personal responsibility for all aspects of the sale, delivery, and use.

We treat all of our customers and manufacturers exactly as we would want to be treated, with dignity, honesty and respect.

We are leading the way in foodservice procurement, constantly pioneering new and innovative ways to help our customers find the right product for their business.

An educated customer is an empowered customer. We pledge to educate our customers to the best of our ability so they can make wise choices when shopping for equipment and supplies.